What every business website should track after launch
Launch is not the finish line. It is the start of measurement.
Track which pages get visits, which sources bring serious users, which calls to action are clicked, and which forms are completed or abandoned.
Lead quality matters more than raw traffic. Store source page, campaign tags, project type, and follow-up status so marketing and sales can learn together.
The best websites improve after launch because the business can see what is working.