Website sprint vs custom software: how to choose
Not every business problem needs custom software. Sometimes the highest-impact move is a focused website sprint with stronger pages, proof, forms, SEO basics, and tracking.
Custom software makes sense when the core problem is workflow, data, approvals, integrations, dashboards, or repeated manual operations.
The right choice starts with diagnosis. If buyers cannot understand or trust the business, fix the website first. If the team cannot process work efficiently, build the operational system.
Good delivery chooses the smallest serious solution that solves the real bottleneck.