Free website audit checklist for small businesses
Before spending on a redesign, review the basics that decide whether your website can create business results.
Check whether the homepage explains who you help, what you provide, and why someone should trust you. Review service pages for specific outcomes, proof, process, and clear next steps.
Then test technical basics: mobile layout, page speed, titles, descriptions, image loading, form validation, analytics, sitemap, robots, and redirects.
The best audit ends with priorities. Fix the highest-impact blockers first instead of rebuilding everything at once.