English-Arabic websites for GCC buyers: what matters
For GCC buyers, bilingual websites are not only translation. They are about trust and usability.
Arabic pages should have real content, right-to-left layout, matching calls to action, localized proof, and clear contact options. English pages should remain equally strong for international stakeholders.
SEO also matters. Hreflang, canonical URLs, translated metadata, and matching page structures help search engines understand the language relationship.
A serious bilingual website feels complete in both languages, not like one language is an afterthought.